Date of Graduation

5-2016

Document Type

Thesis

Degree Name

Bachelor of Science in Business Administration

Degree Level

Undergraduate

Department

Marketing

Advisor/Mentor

Miles, Rebecca

Committee Member

Rapert, Molly

Abstract

At Gnarly Rods, our objective is to supply builders and fishermen alike with the quality gear, components, and service necessary to catch everything life has to offer. From providing rod building parts, to repairs, to fully customized fishing rods, we are the destination for all things in custom fishing. Conceptualized in 2015, Gnarly Rods will be based out of Springdale, AR, and started by Robert and Cody Nelson, a father and son pair as passionate for fishing as they are family and the influence the outdoors can have in life. As of now, we will be the only two employees in the company, and plan to remain as such until the business requires more employees. Robert will be responsible for maintaining finances and being the head builder, while Cody will be focused on driving marketing and sales, while also building rods as necessary for the company. It is at this time we believe we must now convert our passions into a profitable business opportunity. We will also be investigating our financial projections, product offerings, and marketing tactics.

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