Date of Graduation
5-2022
Document Type
Thesis
Degree Name
Bachelor of Science in International Business
Degree Level
Undergraduate
Department
Marketing
Advisor/Mentor
Rapert, Molly
Abstract
As businesses of all types become more self-aware and responsive to consumers’ interests, they are quickly adapting their business models to include pillars of philanthropy. Philanthropic qualities are especially important in regards to the CPG industry (consumer packaged goods) since they often produce food products. Many consumers and analysts believe that CPGs have a moral obligation to cater to people with various types of dietary needs, restrictions, and preferences while also helping customers meet their nutritional minimums. Companies can aid consumers in a plethora of ways. Beneficial programs can include initiatives like fundraising, food drives, internal employee assistance programs, and creating products that cater to the needs of food insecure customers. Many consumer packaged goods companies also serve their customers by offering WIC (Women, Infants, Children) eligible products. Through these efforts and many more, businesses are prioritizing consumer well-being while simultaneously elevating their brand.
Keywords
food insecurity; business; CSR; philanthropy
Citation
Uvaney, E. (2022). Corporate America Gives Back: Exploring the Best Practices and Implemented Programs That Help Combat Food Insecurity in America. Marketing Undergraduate Honors Theses Retrieved from https://scholarworks.uark.edu/mktguht/59
Included in
Business Law, Public Responsibility, and Ethics Commons, Food Studies Commons, Marketing Commons
