Date of Graduation
5-2012
Document Type
Thesis
Degree Name
Bachelor of Science in Business Administration
Degree Level
Undergraduate
Department
Marketing
Advisor/Mentor
Howlett, Betsy
Abstract
As self-destructive behaviors are on the rise across society, research is being completed in order to determine links and causes. From binge drinking to over-eating, American society in particular is having negative behaviors become more prevalent and accepted by the media and pop culture. Links to marketing campaigns have definitely been made in the past, but the following research takes a closer look at the direct corresponding link between marketing advertisements and the increase in childhood obesity. An exhaustive secondary analysis of multiple studies and literature helps prove there is indeed an issue with how advertisements are influencing bad eating behaviors within children. If a link can be properly displayed within this category, it will be easier to define a relationship between advertisements and many other self-destructive behaviors.
Citation
Moffat, K. (2012). Advertising and the influence on self-destructive behaviors with an emphasis on childhood obesity. Marketing Undergraduate Honors Theses Retrieved from https://scholarworks.uark.edu/mktguht/6