Date of Graduation

12-2022

Document Type

Thesis

Degree Name

Bachelor of Science in Business Administration

Degree Level

Undergraduate

Department

Marketing

Advisor/Mentor

Lezon, Jonathan

Abstract

This paper attempts to take an in-depth look at the current state of the Church in America and how marketing has and will continue to play a key role in its position in society.

The word marketing comes from the concept of the merchant buying and selling a product - in the market. From a Christian perspective, marketing tells the story of the redemptive work of Jesus Christ - who bought and redeemed mankind for a price, saved from sin, and set apart for service to the Lord. Churches have this story, the greatest story to tell, but people are not listening (Hendricks). The issue for the church in a word: communication. The story of Jesus and his impact on people’s lives need to be heard by more people and more often. In simple terms, the message of the church is that Jesus came, died, and rose again so that man can be restored in his relationship with God. The top companies in the world generally have two things in common: amazing marketing and an amazing product. The church has the best product to offer, the church should also have the best marketing to share that product. The role of marketing in the church is to help fulfill the “Great Commission." Marketing is not everything, but it can be a vital tool and incredibly effective when used properly. We are to be good stewards of the message given to us.

Keywords

Church; Marketing; Attendance; Membership; Attraction

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