Date of Graduation

5-2023

Document Type

Thesis

Degree Name

Bachelor of Science in International Business

Degree Level

Undergraduate

Department

Supply Chain Management

Advisor/Mentor

Farmer, Amy

Abstract

Belize, a small country located in Central America, thrives on tourism. The industry makes up 15% of the country’s GDP and employs roughly 40% of Belize’s population. However, the majority of tourism takes place in only a few Belizean towns, causing the economies of the other towns to not benefit from the industry. One of the towns lacking tourism is called Dangriga. Although Dangriga is on the coast and is known as the “Culture Capital of Belize”, not many tourists make is stop in or even know of Dangriga. One of the main reasons for this is the lack of online presence that the businesses have in Dangriga. If one were to look into visiting Dangriga, it would be very difficult to find a place to stay or restaurants to eat at because of the serious lack of online marketing. So, for two months, five students and I went to Dangriga in order to help business owners with their online presence by showing them how to market themselves online using different platforms (i.e. social media, Google, TripAdvisor). Although during our time in Dangriga there were shortcomings, we were able to see how much we were able to help grow the online presence of the town when our time was finished in Dangriga.

Keywords

Belize; Tourism; Developing nations; On-site research; Benefits

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