Date of Graduation

5-2023

Document Type

Thesis

Degree Name

Bachelor of Science in Business Administration

Degree Level

Undergraduate

Department

Supply Chain Management

Advisor/Mentor

Geiger, Craig

Abstract

The following research paper examines a project based experience in which the execution, tracking, and reporting of in-store displays and promotions was studied in detail.

Keywords

merchandising, displays, reporting, off premise, distribution, retail

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