Date of Graduation
8-2024
Document Type
Thesis
Degree Name
Bachelor of Science in Business Administration
Degree Level
Undergraduate
Department
Supply Chain Management
Advisor/Mentor
Farmer, Amy
Abstract
This thesis outlines a summer internship in Dangriga, Belize, where the author worked with Mayflower Bocawina National Park facilitated by Dr. Amy Farmer and Steve Darr. Dangriga faces challenges in the tourism industry due to competition from larger entities who have more resources and infrastructure. The author and their partner developed a marketing strategy for the park's new glamping experience and mountain bike trail, evolving into a comprehensive plan encompassing SEO, website management, and operational optimization. The project aimed to enhance the park's competitiveness, generate sustainable revenue, and support its growth and improvement initiatives.
Keywords
Tourism; Belize; Marketing Strategy
Citation
O'Flaherty, S. (2024). Enhancing Visitor Experience through Marketing for the Mayflower Bocawina National Park. Supply Chain Management Undergraduate Honors Theses Retrieved from https://scholarworks.uark.edu/scmtuht/45
