Date of Graduation
5-2024
Document Type
Thesis
Degree Name
Bachelor of Science
Degree Level
Undergraduate
Department
Supply Chain Management
Advisor/Mentor
Shaheen, Iana
Abstract
Our society has been altered by the proliferation of social media. Viral marketing and influencer marketing have increased the amount of products that dramatically increase in popularity, in other words - go viral. These trend cycles have led to the consumption of businesses that are not as moral as they seem. Has society replaced the priority of buying from good-willed businesses with buying from businesses that give them that new trendiest item? Has society lost its morality in purchasing concerning these trends?
Keywords
Social Media; TikTok; Fast Fashion; Instagram; Viral
Citation
Silva-Nash, K. (2024). Go Green or Go Viral?. Supply Chain Management Undergraduate Honors Theses Retrieved from https://scholarworks.uark.edu/scmtuht/49