Understanding dairy livestock farmers' intention to adopt sociocultural dynamics for food security using the theory of planned behaviour

Authors

• Paresh Kumar Sarma, Bangladesh Agricultural University, Mymensingh
• Mohammad Jahanghir Alam, Bangladesh Agricultural University, Mymensingh
• Samiha Sarwar, Bangladesh Agricultural University
• Sadika Haque, Bangladesh Agricultural University
• Golam Rabbani, Govt Peoples Republ Bangladesh
• Ismat Ara Begum, Bangladesh Agricultural UniversityFollow
• Andrew M. Mckenzie, University of Arkansas, Fayetteville

Document Type

Article

Publication Date

3-2025

Keywords

Food security, PLS-SEM, Socio-cultural dynamics, TPB, Dairy Sector, Models

Abstract

This study examines the impact of socio-cultural dynamics (SCD) on food and nutrition security in dairy farming households. Recognizing the role of cultural practices, social networks, and access to resources in shaping food security, we emphasize the need to incorporate these factors into interventions for dairy farming. Using a systematic random sampling technique, we surveyed 400 households in the Rajbari District of Bangladesh in 2024 and analyzed the data using the Theory of Planned Behavior (TPB) and the Partial Least Square-Structural Equation Model (PLS-SEM model). The results revealed a positive association between the intention to adopt socio-cultural dynamics and food and nutritional security. Therefore, enhancing intention, expanding community and social networks, and improving perceived behavioral control can positively impact the food and nutrition security (FNS) status of dairy farming households. This study underscores the importance of integrating sociocultural considerations into interventions aimed at improving food and nutrition security in dairy farming communities. It demonstrates that incorporating local socio-cultural practices can enhance food and nutrition security by considering cultural beliefs, social networks, and perceived behavioral control. To effectively address food security in livestock farming households, it is crucial to understand the complex socio-cultural dynamics that shape their practices. Policymakers can tailor interventions to meet the unique needs of these communities by acknowledging and respecting their cultural values and beliefs. This approach will encourage community engagement and incentivize sustainable practices. Key strategies to integrate socio-cultural dynamics and promote food and nutrition security in dairy farming communities include emphasizing cultural sensitivity, building social networks, and collaborating with stakeholders.

Comments

Web of Science

Elsevier

Citation

Paresh Kumar Sarma, Mohammad Jahangir Alam, Samiha Sarwar, Sadika Haque, Golam Rabbani, Ismat Ara Begum, Andrew M. McKenzie, Understanding dairy livestock farmers’ intention to adopt sociocultural dynamics for food security using the theory of planned behaviour, Smart Agricultural Technology, Volume 10, 2025, 100711, ISSN 2772-3755, https://doi.org/10.1016/j.atech.2024.100711.

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.