Date of Graduation

5-2026

Document Type

Thesis

Degree Name

Bachelor of Arts in Advertising and Public Relations

Degree Level

Undergraduate

Department

Journalism

Advisor/Mentor

Dr. Lucy Brown

Committee Member

Dr. Joel Reed

Second Committee Member

Dr. Shawn Austin

Third Committee Member

Dr. Helene Siebrits

Abstract

This thesis presents a timely and relevant qualitative study addressing a
notable gap in sexual violence prevention research: male students’
perspectives. Grounded in Social Learning Theory, the study effectively
situates its inquiry within a robust theoretical framework while focusing on an
often underexplored population, including student-athletes, fraternity members,
and unaffiliated men.
A key strength of the research lies in its use of focus groups, which allows for
nuanced in-depth insights into how male students interpret and discuss sexual
coercion among peers. The findings are particularly compelling in highlighting
the disconnect between conceptual understanding and practical application of
prevention strategies. The identification of traditional masculine norms as
barriers to vulnerability and open dialogue adds depth to existing literature
and underscores the complexity of engaging men in prevention efforts.
The critique of current university and Title IX training as ineffective is
significant, especially when contrasted with participants’ preference for peer-to-
peer interventions and culturally relevant communication methods such as short-
form, humor-driven media. This contrast points to a clear need for innovation in
prevention programming.
Overall, the study contributes valuable insights and offers practical
implications for designing more effective, student-centered prevention
strategies. A limitation, however, is its single-institution focus, which
further affects generalizability. Nonetheless, the research provides a strong
foundation for future qualitative and quantitative studies and interventions to
engage men in meaningful, transformative ways.

Keywords

sexual coercion, masculinity, college men, fraternities, student-athletes, sexual violence prevention, short-form media content, social learning theory

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