This page collects the digitized full text Doctoral dissertations of the Department of Marketing at the University of Arkansas, Fayetteville.

The following broadly describes library holdings for UA dissertations:

Category print online
Dissertations 1953-2006 in MAIN

1950s-2012 in Special Collections
1989 - present are full-text in ProQuest

2012 - present in ScholarWorks

1950s - present indexed in ProQuest

Follow


Theses/Dissertations from 2024

PDF

Essays on Membership Retailing in Omnichannel World, Aashish Pandey

PDF

Essays on Empirical Investigation of Extended Warranties of Consumer Electronics, Vasavi Rayachoty

Theses/Dissertations from 2022

PDF

The Effects of Consumer Loan Application Formats and Advertised Terms on Consumer Borrowing Decisions, Alicia M. Johnson

Can I Choose My Offer: How Choice on Sales Offer Impacts Consumer Purchase Decision?, Atmadeep Mukherjee

PDF

Beyond Nutrition: Three Essays on the Effects of Food Processing and Sustainability Labeling on Consumer Perceptions and Evaluations, Garrett J. Rybak

Theses/Dissertations from 2021

PDF

Digital Marketing and the Culture Industry: The Ethics of Big Data, Jonathan Michael Bowman

PDF

Social Acceleration in the Marketplace: Three Essays Exploring the Intersection of Culture and Consumption, Sarah Grace

Theses/Dissertations from 2020

PDF

Consumer Food Socialization in the School and Home, Ashley Deutsch Cermin

PDF

Market Coverage, Franchise Ownership, and Outlet Survival, Jingbo Zhang

Theses/Dissertations from 2019

PDF

Fields and Consumer Groups: The Layered and Overlapping Roles of Culture, Brandon James McAlexander

Theses/Dissertations from 2018

PDF

Essays on Performance Implications of Social Media for Established and Nascent Firms, Alireza Golmohammadi

Theses/Dissertations from 2017

PDF

The Effects of Calorie Information Disclosures on Food Choice and Retailer-Related Outcomes, Christopher Berry

Theses/Dissertations from 2016

PDF

It's Not the Load That Breaks You Down, It's the Way You Carry It: An Examination of the Relationship between Negative Identity and Consumer Behavior, Cassandra Denise Davis

PDF

It's All About Me: How Self-Brand Connection and Social Media Interactivity Influence Purchase Intent, Shannon Taylor McCarthy

PDF

Omni-Channel Supply Chain Management: Assessing the Impact of Retail Service Operations in the Retail Supply Chain, Simone Theresa Peinkofer

Theses/Dissertations from 2014

PDF

The Influence of Collaboration in the New Product Development Process, Laurel Aynne Cook

PDF

Marketing Mutuality: Boundary Spanning Approaches to Marketing Strategy, Alexander Scott Rose

Theses/Dissertations from 2013

PDF

A Roadmap to Mindful Consumption Through Informative Labeling Practices: The Effects of Sustainability Disclosure Formats on Consumer Product Evaluations, Yoon-Na Cho

PDF

Understanding Collaborative Dynamics: A Critical Review and Inductive Investigation, Amydee Mackley Fawcett

PDF

The Legitimation of Novel Technologies: The Case of Nanotechnology, Anastasia E. Thyroff

Theses/Dissertations from 2012

PDF

The Competitive Front-of-Package Labeling of Consumer Packaged Goods: Cutting Through The Clutter, Christopher Newman

Theses/Dissertations from 1998

PDF

The Integration of Firm Resources: The Role of Capabilities in Strategy and Firm Performance, Daniel Lynch

Theses/Dissertations from 1983

PDF

Life Styles and Psychographic Characteristics of Elderly Consumers as Determinants of Perceptions on Health Care, John Thanopoulos

Theses/Dissertations from 1981

PDF

An Investigation of Social Class as a Criterion for Deriving Market Segments Among an Elderly Population, George Bernard Glisan

Theses/Dissertations from 1979

PDF

An Analysis of Employee Turnover in a Selected Multi-unit Retail Institution, Stephen Coleman Garrott

Theses/Dissertations from 1964

PDF

A Study of Sales Training within the General Aviation Industry, Clyde Eli Harris Jr.