Date of Graduation
5-2026
Document Type
Thesis
Degree Name
Bachelor of Science in Business Administration
Degree Level
Undergraduate
Department
Marketing
Advisor/Mentor
Velliquette, Anne
Abstract
This shopper marketing brand thesis focuses on Upkept, an online tailoring and alterations company based in Rogers, Arkansas. Using research gathered through in-depth interviews, empathy maps and user personas are created to better understand customer motivations, behaviors, and perceptions surrounding clothing repair. Based on these insights, three strategic deliverables, partnerships, in-person touchpoints, and expanded services, are designed to increase brand awareness and encourage a shift in target market attitudes toward clothing repair as a valuable, accessible, and sustainable solution.
Keywords
shopper marketing; human centered design; creative brief; strategic pitch
Citation
Cox, C. (2026). Shopper Marketing Thesis for Upkept. Marketing Undergraduate Honors Theses Retrieved from https://scholarworks.uark.edu/mktguht/115
