Date of Graduation

5-2026

Document Type

Thesis

Degree Name

Bachelor of Science in Business Administration

Degree Level

Undergraduate

Department

Marketing

Advisor/Mentor

Anne Velliquette

Abstract

An Honors Thesis in partial fulfillment of the requirements for the degree Bachelor of Science in Business Administration in Marketing and Management-Organizational Leadership. This document includes a creative brief and pitch deck, presented to professionals from the Beautiful by Drew company. It is a comprehensive advertising campaign designed to reach Gen Z shoppers.

Keywords

advertising; campaign; beautiful; pitch; brief; creative

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Marketing Commons

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