Date of Graduation

5-2024

Document Type

Thesis

Degree Name

Bachelor of Science in Business Administration

Degree Level

Undergraduate

Department

Marketing

Advisor/Mentor

Harris, Flint

Abstract

Last summer I had the opportunity to be a campus development associate intern with Outside Life, a company who crafts personalized ski trips for universities across the United States. This internship was virtual and taught me so many skills about how to communicate well while being fully digital and how to go through the the sales process virtually. With our sales being made without any in-person connections, I was introduced to social selling, a concept I discuss further in my thesis. I reviewed the timeline of what my internship and getting started with the company looked like. In my thesis I also discussed the sales process that I took part in, along with visiting the location where the University of Arkansas trip would take place a few months after my internship was completed. Then I ended with a review of what I accomplished over the course of my internship and how I moved forward with Outside Life.

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