Date of Graduation
5-2024
Document Type
Thesis
Degree Name
Bachelor of Science in Business Administration
Degree Level
Undergraduate
Department
Marketing
Advisor/Mentor
Harris, Flint
Abstract
The fast fashion industry has grown immensely over the last decade, quickly capturing a large segment of the fashion industry as a whole. This industry is defined by a highly responsive and extremely cost-focused supply chain, allowing the curation of trendy and low-cost garments. These garments, while appealing to consumers for the stylish and affordability, are of poor quality and have short lifetime. The fast fashion model gives rise to serious environmental and social consequences, often contributing to high levels of air and water pollution, increased landfill waste, and unethical labor practices. The aim of this paper is to describe such consequences and propose potential suggestions for changes that can be implemented by the fast fashion industry, while also examining the barriers to facilitating changes toward more sustainable and ethical practices.
Citation
Walden, R. (2024). Fast Fashion: Ethical Dilemmas and Suggestions for Change. Marketing Undergraduate Honors Theses Retrieved from https://scholarworks.uark.edu/mktguht/84