Date of Graduation
5-2024
Document Type
Thesis
Degree Name
Bachelor of Science in Business Administration
Degree Level
Undergraduate
Department
Marketing
Advisor/Mentor
Jensen, Molly
Abstract
Given the role of the nonprofit sector in the U.S. economy, as well as the growth of nonprofit management education (NME) programs, there is a need to specifically assess undergraduate NME programs. This study addresses the current research gap by examining the undergraduate nonprofit studies minor at the University of Arkansas. An assessment of the minor was conducted by surveying three groups: nonprofit professionals, current students pursuing the nonprofit studies minor, and alumni of the minor. These groups were surveyed to understand why students pursue the minor, what students want or gain from the experience, as well as what skills are most important in the nonprofit sector and in nonprofit management education (by using the NACC Undergraduate Curricular Guidelines). Results show that there are similarities in what competencies are most important in the nonprofit sector and for NME curriculum: ethics and values, nonprofit finance and fundraising, nonprofit governance and leadership, and leading and managing organizations. The results lead to recommendations for additional research and utilizing the framework of this study to assess other nonprofit education programs.
Keywords
Nonprofit Management Education; Nonprofit Studies; Nonprofit Management
Citation
Walworth, B. (2024). Assessing Undergraduate Nonprofit Management Education Programs: Combining Industry and Student Perspectives. Marketing Undergraduate Honors Theses Retrieved from https://scholarworks.uark.edu/mktguht/89
Included in
Higher Education Commons, Nonprofit Administration and Management Commons, Nonprofit Studies Commons
