This page collects the digitized full text Undergraduate Honors Theses of the Department of Marketing at the University of Arkansas, Fayetteville.

Selected titles of Undergraduate honors thesis written prior to 2013 can be found in Special Collections.

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Theses from 2015

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The Influence of Direct to Consumer Advertising of Oral Contraceptives and the Consumer’s Attitudes and Perceptions that Ensue, Olivia A. Till

Theses from 2014

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Is perception reality? Evaluating the country-of-origin effect and its implications for new business ventures in Costa Rica, Alexandra Michelle Somborn

Theses from 2013

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Moving Mission Into Action Through Strategy, Lauren Davenport

Theses from 2012

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Exploring the Differences of the Grocery Experience between Spain and The United States: Is it more than just Potato, Patata, Tomato, Tomate?, Madison Dowell

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International Marketing and Walmart's Missed Opportunity, Michelle Geisler

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The observing public's perception on individual's behavior when pressured with unethical decisions, Amanda Hancock

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The Green Shuttle Business Plan, Carter King

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The Recession of 2008: For Better or for Worse, Kelsy Litchenburg

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On-Shelf Customer Availability Research: The Effects of the Day-of-the-Week, Product, and Category Characteristics on Stockouts, Joseph Lum

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Drivers of the Cash Conversion Cycle in Retail: a Test of Resource Dependency Theory, Katie McClellan

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Advertising and the influence on self-destructive behaviors with an emphasis on childhood obesity, Kimberly Moffat

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The Evolution of the U.S. Logistics Outsourcing Industry: An Organizational Ecology Perspective, Wei Ping Saw

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Corporate Sponsorship in High School Athletics, Morgan Sherman

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University Services: Subsidized or Self-Supported? A Marketing Plan for a Financially Independent University Program, Eric Smith

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Business and cultural implications for Walmart in Spain, Ariel Spencer

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On Shelf Availability: A Literature Review & Conceptual Framework, Kristie Spielmaker

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Sweat or threat? a look into the ethics of sweatshops, Kristin Wilmes

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Is Differentiation Better?: Consumer Memory for Online Advertisement Selection, Keri Wood

Theses from 2011

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Logistics Outsourcing in Brazil and the U.S.: an Institutional Theory Perspective, Maria Barrenechea

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A Creative Brief for Hogs Abroad, Spencer J. Burmingham