Selected titles of Undergraduate honors thesis written prior to 2013 can be found in Special Collections.
Theses from 2025
Rigged or Random? How Angry Bettors, Game Fixing, and Controversy Affect the Integrity of the Sports World, Ryan S. Bostik
Rome Wasn’t Marketed in a Day, Hayden Brown
Creative Brief for WK Kellogg's Co, Sarah K. Johnson
Bridging the Gap: Management vs. Leadership and the Path to Mastering Both, Wesley A. Key
Balancing Tradition and Tourism: Crafting an Effective Marketing Strategy for Belize's National Parks, Kyler Marie King
Creative Brief for North Shores Resort & Marina, Shelby B. King
Creative Brief for Reign Storm, Caroline F. McCready
SAVING GRACE NWA & IMMERSE ARKANSAS INTERNSHIPS: AN ANALYSIS OF ARKANSAS NONPROFITS SERVING YOUTH IN CRISIS SITUATIONS, Raegan A. McElmurry
Guiding Principles for Successful AI Integration & Agentic AI: The Next Step in AI Evolution, Andrew C.R. Nelson
The Straining Effect of House v NCAA on College Athletics Departments, Sullivan W. Scott
Driving Growth: Insights from a Walmart Merchandising Internship, Keathley E. Snider
Corporate Partnerships: The Heartbeat of an Organization, Turner J. Symancyk
Knockin’ on Music’s Door: A Cross-Generational Study of the Formation of Tastes, Roles, and Affinities for Music, Hannah B. Turner
Customer and Employee Centricity: Insights from a Walmart Merchandising Internship, Sarah G. Waller
Theses from 2024
The Swift Effect: How Popstar Taylor Swift has Brought Business and Viewership to the National Football League, McKenna Baron
Crossing Borders and Breaking Barriers: A Strategic Analysis of Chick-fil-A's Expansion into the French Market, Avery Besson
Social Selling: My Experiences Through an Internship with Outside Life, Zariah Farris
NWA For The Nations: A Marketing Plan to Glorify Jesus in Every People in the World, Logan Miller
Quantifying Marketing Lifts to Create a Data-Driven Model: Walmart Merchandising Operations Internship, Susannah Patton
Genocide Dressed in Jeans: Does Sharing a Narrative About the Uyghur Population Alter Opinions about Fast Fashion, Danya Radhi
The Rise and Fall of a Video Game Dynasty and Its Road Back to Glory, Kade Rogerson
Business Plan for Seamless Custom Clothing Designs, Bella Steketee
Fast Fashion: Ethical Dilemmas and Suggestions for Change, Rachel Walden
Assessing Undergraduate Nonprofit Management Education Programs: Combining Industry and Student Perspectives, Benjamin Walworth
Theses from 2023
From Espresso to Frappuccino: Analyzing Starbucks' Business Plan for Entering the Italian Market, Cameron DeMott
Getting Reel: A Quantitative Analysis of Facebook & Instagram Reel Usage Among Small, Independent Clothing Boutiques in Fayetteville, Arkansas, Opefoluwa Desalu
A Consumer's Guide to Greenwashing, Katie Fowler
Business Plan for Destraal Bakery, Lauren Frazier
Just Be Happy?: Investigating the Role of Joy in Influencer Marketing Campaigns within the Fitness Industry, Grace Gill
Hershey/Walmart Internship Halloween Candy Assortment Proposal, Jackson Jones
Corporate Social Responsibility: The Case of the Alcohol Industry, Amanda Kidd
Challenges and Recommendations for Disaster Response for the Medical Supply Chain: A Case Study of Hurricane Laura, Anna Catron Lee
The Ethical Implications of the Multi-Level Marketing Industry, Lauren Longworth
Crossing Digital Borders: An Exploration of Changes in Exposure and Perceptions of Other Cultures via Social Media Platforms, Madison Mahoney
Creative Brief for Bliss Cupcake Cafe, Maggie Moore
Social Entrepreneurship and its Impact on Women in Poverty., Allison Primm
Creative Brief for the University of Arkansas Student Technology Center, Emma Sutherland
Recruiting Gen Z: An Emerging Talent Internship Thesis at PetSmart, Emma Jewell Symancyk
Local Label: Why Localism Matters and a Business Plan to Address It., Sydnie Wilson
Theses from 2022
Creative Brief for Blakeman's Fine Jewelry, Abigail Bouve
Harvesting Growth -- An Internship Thesis, Emma Conover
For The Kingdom, Jack Conway
Helping Small Businesses in Belize, Laura Hollingsworth
Colgate-Palmolive Customer Development Year-Long Internship Project, Maggie Johnson
Marketing and the Church, Parker Panetti
Achieving Brand Authenticity in the Age of Cancel Culture: Why Brands Can No Longer Be Neutral Without Being Seen as Complicit, Caitlin Paris
Keurig Dr. Pepper Internship: Development of a Tool in a Big Data Environment to Uncover Risks and Opportunities, Lindsey Ross
The Ethical Dilemmas of the True Crime Genre, Jordan Smail
How the Financial Services Industry is Utilizing Social Media to Expand their Client Base, Kristen Stewart
A Country Prospering on Abuse: Migrant Worker Exploitation and Labor Reform in Qatar, Emma Towe
A Historical and Practical Analysis for Neuromarketing in Business Practices Today, Scott Wicinski
Storytelling & Business: Rewriting the Narrative, Helen Woodham
Theses from 2021
Media’s Portrayal of Women and its Impact on Body Image and Self-Esteem, Hannah Bareis
The Pandemic Intern of Nestlé USA, Brenna Rose Beck
The Apparel Industry and the Lasting Impact of Fast Fashion, Katelyn Collison
The effects of Corporate Social Responsibility on consumer behavior and buyer attitudes, Bailey Dial
The Importance of Assortment Discipline in the Retail Environment, Reed Fraser
Psychological Scene Gist and the Perception of Sustainable Business Models via Digital Media Audit, Shelby Hansen
The Impact of Socioeconomic Status on Single Women, Catherine Martens
Brave New World Reboot: Technology’s Role in Consumer Manipulation and Implications for Privacy and Transparency, Allie Mertensotto
The Bridge to Closing The Green Gap, Samantha Rife
Generational Differences & The Millennial Impact on Business, Micah Wittschen
Theses from 2020
Live Thankfully Little Rock: A Case Study of Marketing for Nonprofit for Resale Shops, Ann Claire Cook
What Consumers Don’t Know They’re Giving Away (Data and Privacy Concerns), Bayleigh Reeves
Theses from 2019
To Tweet or Not toTweet: That Is the Professional Social Media Question, John Bauer
Theses from 2018
Shop, Compra, 购买: Targeting the Multicultural Consumer, Evelyn Ballesteros
“Why the Anomaly that is Super Bowl Marketing is a Justifiable Investment”, Anthony Cole Brothers
Are Accounting Firms Breaching the Age Discrimination Act with the Inclusion of Mandatory Retirement Provisions, Emily Haggard
The Rearview Mirror and Windshield: Utilizing the Intersection of Nostalgia and Neophila to Target Today's Consumers", Hannah Lucile Hungate
Nonprofit Marketing Strategy, Marisa Lizana
A Business Plan for The Three Barn Farm, Jessica Loechler
An Independent Record Label Business Plan, Jack Raybuck
Theses from 2017
Past, Present, Future of Tiger Prints, Srivaishnavi Ramini
Theses from 2016
More Ethical – Thai or American Business Behavior?: Ethical Business Practices and Differences Between Cultures, Michelle Carlson
Why Teens Today Wear the Brands They Wear and How This is Affected by Reference Groups, Moriah Houser
Getting Hooked on Gnarly Rods, Cody A. Nelson
An Exploration of Omnichannel Marketing Through FIFA 16, Virginia N. Roman
Evaluating the Perception of Luxury Brands in Today's Marketplace and the Impact of the Digital Age on these Brands, Mary M. Turner
Theses from 2015
Digital Word of Mouth: Motivating and Engaging Millennials with Shareable Content, Amelia Ashton Adams
The Washington Redskins: A brand in crisis, Jonathan Benson
Zipcar: Unlocking the Keys to Alternative Mobility for Aarhus University Students and Professionals of the Community, Natascha D. Bunner
The Future of Shrimp: Why Indoor Tank Farming Could Revolutionize the Industry, Nicole M. Daniels
Student Organization Success: Developing a Business Plan for the University of Arkansas American Marketing Association Collegiate Chapter, Candace Brooke Gooding
The Effectiveness of Modern Advertising at Achieving Brand Remembrance, Connor P. Robertson
The Influence of Direct to Consumer Advertising of Oral Contraceptives and the Consumer’s Attitudes and Perceptions that Ensue, Olivia A. Till
Theses from 2014
Is perception reality? Evaluating the country-of-origin effect and its implications for new business ventures in Costa Rica, Alexandra Michelle Somborn
Theses from 2013
Moving Mission Into Action Through Strategy, Lauren Davenport
Theses from 2012
Exploring the Differences of the Grocery Experience between Spain and The United States: Is it more than just Potato, Patata, Tomato, Tomate?, Madison Dowell
International Marketing and Walmart's Missed Opportunity, Michelle Geisler
The observing public's perception on individual's behavior when pressured with unethical decisions, Amanda Hancock
The Green Shuttle Business Plan, Carter King
The Recession of 2008: For Better or for Worse, Kelsy Litchenburg
Drivers of the Cash Conversion Cycle in Retail: a Test of Resource Dependency Theory, Katie McClellan
Advertising and the influence on self-destructive behaviors with an emphasis on childhood obesity, Kimberly Moffat
