Theses/Dissertations from 2018
Shop, Compra, 购买: Targeting the Multicultural Consumer, Evelyn Ballesteros
“Why the Anomaly that is Super Bowl Marketing is a Justifiable Investment”, Anthony Cole Brothers
The Rearview Mirror and Windshield: Utilizing the Intersection of Nostalgia and Neophila to Target Today's Consumers", Hannah Lucile Hungate
Nonprofit Marketing Strategy, Marisa Lizana
A Business Plan for The Three Barn Farm, Jessica Loechler
An Independent Record Label Business Plan, Jack Raybuck
Theses/Dissertations from 2017
Past, Present, Future of Tiger Prints, Srivaishnavi Ramini
Theses/Dissertations from 2016
More Ethical – Thai or American Business Behavior?: Ethical Business Practices and Differences Between Cultures, Michelle Carlson
Why Teens Today Wear the Brands They Wear and How This is Affected by Reference Groups, Moriah Houser
Getting Hooked on Gnarly Rods, Cody A. Nelson
An Exploration of Omnichannel Marketing Through FIFA 16, Virginia N. Roman
Evaluating the Perception of Luxury Brands in Today's Marketplace and the Impact of the Digital Age on these Brands, Mary M. Turner
Theses/Dissertations from 2015
Digital Word of Mouth: Motivating and Engaging Millennials with Shareable Content, Amelia Ashton Adams
The Washington Redskins: A brand in crisis, Jonathan Benson
Zipcar: Unlocking the Keys to Alternative Mobility for Aarhus University Students and Professionals of the Community, Natascha D. Bunner
The Future of Shrimp: Why Indoor Tank Farming Could Revolutionize the Industry, Nicole M. Daniels
Student Organization Success: Developing a Business Plan for the University of Arkansas American Marketing Association Collegiate Chapter, Candace Brooke Gooding
The Effectiveness of Modern Advertising at Achieving Brand Remembrance, Connor P. Robertson
The Influence of Direct to Consumer Advertising of Oral Contraceptives and the Consumer’s Attitudes and Perceptions that Ensue, Olivia A. Till
Theses/Dissertations from 2014
Is perception reality? Evaluating the country-of-origin effect and its implications for new business ventures in Costa Rica, Alexandra Michelle Somborn
Theses/Dissertations from 2013
Moving Mission Into Action Through Strategy, Lauren Davenport
Theses/Dissertations from 2012
Exploring the Differences of the Grocery Experience between Spain and The United States: Is it more than just Potato, Patata, Tomato, Tomate?, Madison Dowell
International Marketing and Walmart's Missed Opportunity, Michelle Geisler
The observing public's perception on individual's behavior when pressured with unethical decisions, Amanda Hancock
The Green Shuttle Business Plan, Carter King
The Recession of 2008: For Better or for Worse, Kelsy Litchenburg
Drivers of the Cash Conversion Cycle in Retail: a Test of Resource Dependency Theory, Katie McClellan
Advertising and the influence on self-destructive behaviors with an emphasis on childhood obesity, Kimberly Moffat
The Evolution of the U.S. Logistics Outsourcing Industry: An Organizational Ecology Perspective, Wei Ping Saw
Corporate Sponsorship in High School Athletics, Morgan Sherman
Business and cultural implications for Walmart in Spain, Ariel Spencer
On Shelf Availability: A Literature Review & Conceptual Framework, Kristie Spielmaker
Sweat or threat? a look into the ethics of sweatshops, Kristin Wilmes
Is Differentiation Better?: Consumer Memory for Online Advertisement Selection, Keri Wood
Theses/Dissertations from 2011
Logistics Outsourcing in Brazil and the U.S.: an Institutional Theory Perspective, Maria Barrenechea